How Good Does Your Content Need to Be to Get Noticed?
According to Rand Fishkin, the co-founder of Moz and an expert in content marketing, your content needs to be 10x better than anything else in the marketplace.
Here’s the bad news.
Fishkin is right.
With the rise of content marketing and the ease of self-publishing, the market is more crowded than ever. Your content has to be so good it demands attention.
So, I have two questions for you:
- Are you worth listening to?
- Does your material deserve an audience?
I can answer the first question for you. Yes, you are worth listening to. You are unique and so is your message. You are one-of-a-kind and there are people that you’ve been called, designed, and gifted to serve.
Here’s the problem.
The second question isn’t easy to answer.
Does your material deserve an audience?
For most, the answer is no. People are busy, their lives hectic. They are juggling work and family demands. They have to trade their time, their most precious resource, to listen to us.
That’s why our material has to be 10x better. 10x more helpful.
Great content adds value to people.
But it isn’t enough just to have a good idea, story, message, or solution. You have to deliver that content in such a way that it is worth the time it takes to listen. No matter who you are – a writer, a speaker, a coach, a consultant, a trainer – average content isn’t going to cut it.
Here’s the good news.
It’s easy to beat average.
And if you want to be exceptional, well, that’s not as hard as you might think.
As a professional content developer who’s written hundreds of thousands of words, created dozens of products, and co-written and published books and content programs, I can tell you this.
The quality of your content is a reflection of the quality of your thinking.
Your thinking is a reflection of your processes and habits. And the secret, the magic, is in the delivery. Maybe it’s time to learn more about how to connect with your readers or listeners at a deeper level.
People are trading their time to listen to what we have to say. Don’t we owe it to them to say it well?